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1 brand-loyal purchase
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2 brand-loyal purchase pattern
Универсальный англо-русский словарь > brand-loyal purchase pattern
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3 brand loyalty
марк. приверженность марке (поддержка потребителями определенной марки или продукта; является результатом удовлетворенности потребителей товарами данной марки и приводит к росту продаж товаров данной марки)Syn:See:dual brand loaylty, brand insistence, brand harvesting, consumer favour, customer goodwill, consumer loyalty, consumer inertia
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лояльность к "брэнду": устойчивая привязанность потребителей к данному типу товаров.* * *степень привязанности потребителя к определенной марке, оцениваемая на основе данных о продолжительности или регулярности ее приобретения -
4 покупка в силу приверженности к марке
Advertising: brand-loyal purchaseУниверсальный русско-английский словарь > покупка в силу приверженности к марке
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5 покупка в силу приверженности к товарной марке
Advertising: brand-loyal purchaseУниверсальный русско-английский словарь > покупка в силу приверженности к товарной марке
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6 характер покупательского поведения, объясняющийся приверженностью к товарной марке
Advertising: brand-loyal purchase patternУниверсальный русско-английский словарь > характер покупательского поведения, объясняющийся приверженностью к товарной марке
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7 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers.
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